Paris-based consultancy in brand, offer and creative strategy.
Helping brands create high-value products and services
Areas of expertise
A hybrid approach
I’m Jung Ae Descamps, founder of JUNGAE (formerly ae studio consulting). With over 20 years of experience in brand consulting, brand creation, trend forecasting, and consumer behavior, I bring entrepreneurial insight and a global perspective—driven by a passion for products and sensoriality.
At JUNGAE, we merge strategic consulting with a strong creative vision to elevate your brand. We help you:
Sharpen your brand & product / service portfolio
Foster innovation and structure creativity
Drive purposeful growth
We help beauty, design, lifestyle and outdoor brands stand out in crowded markets.
Our insights-led approach uses consumer and market insights, trend analysis, brand strategy, and creative innovation to design compelling products and services tailored to your audience—locally and globally. And above all—we love to work hand in hand with you.
Jung Ae DESCAMPS
Founder of JUNGAE I Founder of TRESSE PARIS, Bpifrance Innovation Award Winner I Belgian-Korean with international experience.
Clients
Beauty & Wellbeing
Aveda, Diptyque, Puig, Coty, Symrise, Unilever, Colgate-Palmolive, L’Oréal, Wella, Groupe Amore Pacific, Hermès
Design, Home & Living
LG, Samsung, Huawei, Nespresso, Staub, Vorwerk, Silestone, Lapeyre, Moments, Hydracy
Food & Hospitality
Hennessy, Mumm, Martell, Veuve Cliquot, Pernod Ricard, Grey Goose, Picard, BHV, Studio Sophie Touzet, La Maison de la Chimie, Ville de Menton, Hotel&Performance
Luxury
Groupe LVMH, Groupe Chalhoub, Valentino, Fauchon, L'Oréal Luxe
Recent work
Aligning vision, brand and product