BRAND, PRODUCT & STYLE CONSULTANCY Beauty, Home & Lifestyle.

We help brands become more coherent, desirable and competitive — working across trends, brand, product and creative direction.

Most trend agencies stop at forecasting. Most consultants stop at brand strategy. Most creative studios stop at aesthetics. We bridge all three.

Jungae Descamps

Founder of JUNGAE, Belgian-Korean, ex-NellyRodi, 20 years across Beauty, Home & Lifestyle. Bpifrance Innovation Award winner.

Four ways we work with you

01 Insights

Clarity before action.

We decode international markets and consumer trends into directions your teams can act on. Not trend reports for the shelf. Decisions for the brief.

  • Market & competitive analysis

  • “The Future of”

  • Trend forecasting & brand implications

  • Consumer insights & profiling

  • Cultural & social analysis

02 Brand Strategy

Define what your brand stands for.

Brand platform, incarnation, positioning, naming, storytelling — The strategic platform that makes every product decision, every communication, every creative brief easier and more coherent.

  • Brand (re)positioning

  • Brand & Product concept and storyelling

  • Brand platform & aesthetic territory

  • Naming strategy - in English and French, and baseline creation

03 Product Strategy

From portfolio architecture to new product concepts.

Your product range is your brand made tangible. We help you structure it, sharpen it, and grow it — with portfolio architecture that makes sense, concepts that resonate, and the commercial clarity your teams need to activate the brand every day. 

  • Portfolio architecture & rationalisation

  • New product territories & concepts

  • Collection & Limited editions roadmap

  • Commercial storytelling 

  • Innovation workshops

04 Creative Guidelines

Aesthetic direction as a strategic tool.

We help teams define the creative guidelines and aesthetic direction of their brand and collections — style logic, CMF, color palette, visual language — so everyone works from a single coherent reference. We don't replace the design studio. We're its ally.

  • Style territory

  • CMF & material direction

  • Custom Trend books

  • Collaborations & co-branding casting

  • Cross-cultural aesthetic direction

Contact

Clients

210+ missions. Some brands we've worked with.

Beauty, Fragrance, Hair & Wellbeing Diptyque, Amouage, Puig, Coty, Symrise, LVMH, Unilever, L’Oréal, Amore Pacific, Aveda, Wella, tresse, Olivia Garden

Design, Objects, Home & Living LG, Samsung, Huawei, Nespresso, Groupe Chalboub, Staub, Vorwerk, Silestone, Moments, Hydracy

Food & Hospitality Hennessy, Mumm, Martell, Veuve Cliquot, Grey Goose, Shangri-La, Maison de la Chimie, Ville de Menton, Iena Hospitality

Recent missions 

Hydracy

Offer strategy and CMF direction — portfolio architecture and colour system ready to brief from for the next two seasons.

Olivia Garden

Colour trends and offer architecture — a seasonal trend book tailored to professional beauty, ready to activate across product and design.

Prada Make Up

Sense of Purpose — a brand purpose framework to align internal teams and guide external communication.

Iena Hospitality

Naming strategy — linguistically precise, culturally resonant names in French and English, built to last.

Carré Blanc

Consumer insights and brand incarnation — new platform anchored in a clearly defined aesthetic territory and target persona.