Your brand has more to give.
We make brands more desirable. More coherent. More competitive.
Brand & Offer Strategy for Beauty, Home & Lifestyle — Paris-based, internationally minded.
We work at the intersection of brand, product and style — helping teams gain clarity, build desirability, and move faster. Strategic rigour. Real proximity. And a genuine love for working hand in hand with you.
Jung Ae Descamps
Founder. Belgian-Korean, Ex-NellyRodi, 20 years across Beauty, Home & Lifestyle. Founder of tresse Paris, Bpifrance Innovation Award winner.
Four ways we work with you
Decoding international market and consumer trends to give teams clear, actionable directions — not just observations, but decisions.
Explore Insights
Building brand platforms, sharpening positioning and strategic pillars, crafting storytelling and naming — ensuring every touchpoint tells the same story.
Explore Brand Strategy
Defining portfolio architecture, rationalising ranges, and generating high-potential concepts — so teams gain clarity, ideas, and the commercial fuel to activate their brand every day. (B2B and B2C)
Explore Offer Strategy
Formalising the visual language, CMF direction, color systems, talent curation and cultural codes that bridges marketing intent and design execution.
Explore Creative Guidelines
Clients
210+ missions. Some of the brands we've worked with:
Beauty, Fragrance, Hair & Wellbeing Diptyque, Amouage, Puig, Coty, Symrise, LVMH, Unilever, L’Oréal, Amore Pacific, Aveda, Wella, tresse, Olivia Garden
Design, Objects, Home & Living LG, Samsung, Huawei, Nespresso, Groupe Chalboub, Staub, Vorwerk, Silestone, Moments, Hydracy
Food & Hospitality Hennessy, Mumm, Martell, Veuve Cliquot, Grey Goose, Shangri-La, Maison de la Chimie, Ville de Menton, Iena Hospitality
Recent missions
Offer strategy and CMF direction for Hydracy → gave the team a clear portfolio architecture and colour system to brief from for the next two seasons.
Colour trends and offer architecture for Olivia Garden → a seasonal trend book tailored to the professional beauty sector, ready to activate across product and design teams.
Consumer insights and brand incarnation for Carré Blanc → shaped a new brand platform anchored in a clearly defined aesthetic territory and target persona.to shape the new brand platform of a major French bedding brand
Naming strategy for Iena Hospitality → linguistically precise, culturally resonant names in French and English, built to last.
Sense of Purpose (SOP) for Prada Make Up → a clear brand purpose framework to align internal teams and guide external communication.